Questions to ask before hiring a web designer

Recruiting a web designer is not easy, especially if you do not work to design yourself. How to evaluate the quality of a portfolio? What skills are required to succeed in this position? What is the optimal state of mind?

To conduct an effective recruitment interview, you need to ask some relevant questions, which will assess the flexibility, versatility and creativity of the candidates. This article offers a non-exhaustive list of questions designed to target quality web designers.

1 – How would you describe your creative process?

It’s about finding out how the candidate views the creative process: does he rely on his inspiration? Does it rely on the data? Does he count on his labor power?

This question is also an opportunity to discover how important it is to the different stages of the creative process: research, interview, constructive criticism, etc.

2 – How do you proceed when you lack inspiration?

This question allows knowing how the candidate finds ideas, how he manages a possible tendency to procrastinate, and what innovative techniques he uses to renew himself in his work.

It also assesses its ability to describe working conditions that promote optimal performance in a high-pressure environment.

3 – On your previous positions, what was your involvement in the design phase or strategic thinking?

Does the candidate have a habit of taking an active part in the projects from the beginning? Is he quite accustomed to receiving a creative brief?

This question also helps to evaluate his taste for customer contact, his level of experience and his interest in the design process as a whole.

4 – What are the objectives of this project and what reasoning justified the selected solution?

Ask the candidate to tell in detail how he conducted a past project. It should discuss the design phase, the drafting of the first rolls, the definition of the target audience, the review process with the client or account manager, the launch of the deliverable and the analysis of the results or performance of the project.

Ask additional questions to find out what’s behind his decisions, the customer’s reaction to the deliverable, as well as any difficulties and errors found.

5 – Can you describe a project that has displeased one of your clients?

How did you handle the situation? What questions did you ask the client to understand his dissatisfaction? How did you deal with the objections expressed while ensuring that the initial objectives of the project were achieved?

A results-oriented designer must be able to explain how he or she makes a compromise between creativity and data.

6 – Which organization do you adopt when you have to manage several resources, files and ideas in parallel?

What tools or strategies does the candidate use to stay productive and organized?

An agency is continuously buzzing, and everyone has to manage several projects and customers head-on. A competent designer must be able to work effectively in such a context and manage his tasks and projects independently.

7 – What questions do you ask the client before starting a project? What is the most critical information?

This question allows you to know how the candidate is considering the customer relationship as well as the priorities of the brands and knowing what information he deems essential for results-oriented web design work.

8 – How do you manage several priorities at once?

An agency often has to accept late-breaking projects or make unplanned revisions to a delivered project.

This type of urgency is a considerable stress factor; this question makes it possible to determine if the candidate knows how to ask the relevant questions to his manager in order to prioritize his work with relevance.

9 – Which project has brought you the most pride?

This question aims to determine if the type of projects managed by your agency interests in the web designer. Your goal is to recruit a successful web designer in the long run.

Thus, it is better to avoid choosing a professional attached to what his name appears on his productions or aspiring to become an illustrator or artist. Looking for someone who is really passionate about solving brand problems with the design.

10 – Which rules, culture or structure favor collaboration within a team?

Depending on the structure of your agency, the web designer will collaborate with his peers or work with a client team consisting of an account manager, a strategist, a marketer and a developer.

The candidate must, therefore, place importance on the timing and allocation of responsibilities, as well as the trust and ability of each member of the team to contribute to the success of the project.

While waiting to find the perfect designer for your business, save time by reading this article.…

5 Tips when Running ad Campaigns on Facebook

If you are waiting to know the worth of Facebook for your business, then you are losing out on a vast array of business opportunities. A great deal of business owners are taking to the social media platform and doing their level best to woo more customers and fans on the platform.

Facebook is becoming a dominant platform to extend hand to a huge number of prospects due to the number of users and the level of commitment and interactivity it offers.

Some of the reasons why Facebook has become a preferred and a key marketing channel for business organizations are listed below:

Marketer’s favorite networking site: As per Salesforce’s 2015 State of Marketing Report, the social media platform is the numero uno networking site for marketers. As high as 80 percent of marketers are still leveraging the social channel to grab more business opportunities. If you are not using the social media network, then you are allowing your competition to lure your customers away.

Understand consumer psychology: Facebook allows people to share their opinions just about everything, including services and products. Facebook enables users to support businesses in their communities by a simple like. Brand influencers know how to use this phenomenon. The average consumer have a propensity to follow their favorite celebrities and will buy the products that are endorsed by their favorite celebrities. The social network platform not only enables businesses to understand the consumer psychology but leverage it to turn it into profits and business prospects.

Maximum visibility with minimum cost: With an active userbase of 2.19 million (recorded in the first quarter of this year) and growing, Facebook has the largest number of people logging into its social network compared to any large social media platforms. So, when a business roll out its business it makes more sense to use the channels where maximum visibility is guaranteed. Furthermore, Facebook advertising is far more cost effective compared to YouTube or Google and a business can garner the maximum visibility even with a low budget.

Maximum conversion rate: As per Shopify, Facebook, with an average conversion rate of 1.85 percent, rates higher compared to other social media channels when it comes to conversion rate. If a business is investing in social media marketing, then it’s a great idea to put their endeavor in something that will drive their sales and conversion rate.

Facebook live gives new leash of life to businesses: The Facebook live feature has taken Internet by storm as it allows you to record live videos and share those from your account. As a business, you can use the live feature in numerous ways such as for promoting an event, answering common questions of customers, providing customers a sneak peek of your new products or campaigns, etc.

Tips while running ad campaigns on Facebook:

Know your target audience: You can know your target audience through Facebook’s Audience Insights that will enable you to know about your specific audiences before allocating budget and time for them.

Establish a budget and a bid strategy: It is vital that you establish a budget and bid strategy before running ad campaigns on the social media platform as this will enable you to optimize your budget and steer clear of overspending. Until you get an idea of the amount that ad space costs and the allocation you need to make on your budget, you are better off by letting Facebook take care of this aspect.

Use attractive imagery: One thing we must understand is that visual content is lot more important compared to text content. So it is essential for businesses to use attractive imageries that will enhance the ad campaign.

Create unique ad sets for each audience: To make your ad campaign effective, you would be better off creating unique ad sets for each audience. You can create two different ads and send them to two totally diverse audiences or you can create one ad and send it to two different audiences.

Accompany ads with landing pages: You should not connect an ad to your product page or website without pushing visitors via a landing page. Landing page will enable you to make the most of your Facebook advertising endeavors by sensitizing users prior to asking them to purchase. Since Facebook ad isn’t cheap, landing pages make sense. As you are going to spend money on your clicks, you want each one to matter. It is a waste of money when you simply send your audience to a basic product page or a website without any clear direction of what they ought to do.

Basic Guide On How Mobile Marketing Works

Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It’s information that any modern marketer should know.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

You must remember that in order to receive something from your subscribers you have to give to them. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.

Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.

Provide a better value for your mobile customers by creating a dedicated opt-in database option for them. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a much bigger bang for your buck. It’s a win-win situation here.

What you are saying in your messages is extremely important. When sending out emails to customers, you want to be able to tap into that individuals needs as well as their buying habits. The more detailed you can get; the more that person will be intrigued. Just make sure to keep everything right to the point.

If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free QR code generator online that will also keep track of how many people are scanning your image.

It’s important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They’ll help you think with mobile devices in mind.…

Make Money Online Through These Top Tips!

Let us face it. Most people could use more money, whether it is simply to help make ends meet, put money away for a rainy day or meet retirement goals. But so many of us grow frustrated when we are not sure how to get more. Making money online can help with that. This article is here to help.

Find out what you like to do if you want to earn cash online. Do you love to write in your spare time? Sell yourself as a content writer. Love to create GIFs? Do graphic design for other companies online. Reflect on what you do best, and you can make money at it.

When planning how to make money working online, never put all your eggs in one basket. Keep as many options open as possible, to ensure that you will always have money coming in. Failure to plan like this can really cost you if your main site suddenly stops posting work or opportunities.

If you write, try writing on sites like InfoBarrel and Squidoo. These sites will allow you to write about whatever you want and you will get a cut of incoming revenue. Also, the opportunities from tie ins through Amazon’s affiliate program provide even more income.

Affiliate marketing is one of the best ways that you can make money online in your spare time. This type of marketing means that you will sell other people’s stuff and get paid a commission when you do. There are all types of items that you can sell depending on your style.


To make money online, you must first determine which niche you can fit into. Do you have a knack for writing? Sell yourself as a content writer. Are you excellent with graphic design? You can get hired to develop website and promotional materials. You will quickly learn what you most marketable talents are.

Affiliate marketing is one of the best ways that you can make money online in your spare time. This type of marketing means that you will sell other people’s stuff and get paid a commission when you do. There are all types of items that you can sell depending on your style.


Remember, making money online is a long term game! Nothing happens over night when it comes to online income. It takes time to build up your opportunity. Don’t get frustrated. Work at it every single day, and you can make a big difference. Persistence and dedication are the keys to success!

If you are a writer, consider writing on a revenue sharing website like Squidoo or InfoBarrel. You can write about anything you’d like (as long as it’s in good taste and legal), and you’ll make a portion of the income for the post. On top of that, you can use Amazon Affiliates on those sites.

Tens of thousands of people have learned to help line their wallets by finding great ways to make money online. You can be part of these really smart people who are doing this and become a financial success, too. You do not want to miss out. It is time to take financial control!…

The Many Options and Benefits of Large Format Printing

Wide format printing is a type of advertising medium consistently gaining in popularity. This kind of printing was created to support the width of the maximum size of a print roll. This provides a much larger area to work with. This is very effective for printing posters, banners, murals, wallpaper and a lot more. This is an excellent choice for any materials with graphic or visual heavy designs. The wide texts and images make these types of prints extremely effective tools for advertising. More customers are attracted due to the greater impact than with traditional sized materials. The biggest width currently available for wide scale prints in 61 inches.

There are a lot of different uses for large format printing. This can effectively attract attention from a distance, offer a large visual aid for an instructional setting such as a classroom and offer a quick point of reference. Many businesses find this type of printing the perfect choice for promotional purposes. The design for wide format printing is usually a flat wall hanging but it is capable of being made for free standing or to fold. This is often referred to as grand printing. The printing is not done using individual sheets. Rolls of prints are fed into the printer incrementally.

The printing process is like a digital printer. The difference is the printer is on a much larger scale and uses nozzles. The printer is fed paper stocks and the ink is applied directly to the material. This produces results of a high quality while using a faster printing phase. This type of printer is a high-quality machine capable of producing top notched prints. The machine uses yellow, magenta and cyan with black being the key color. These colors form different combinations of colors and hues. The pigment or ink is usually UV since most printers require this type of ink. The ink is either water or aqueous based. The color of a UV ink is duller, but they are excellent for outdoor use because they are fade resistant.

One of the most common uses for wide format printers are posters. These are used as wall decorations, photo prints, tradeshow displays and retail graphics. They can be printed using a high or semi-gloss paper stock or mounted using gator board. Vinyl banners are incredibly popular for the outdoors. They are used mostly for exhibit displays and trade shows. Canvas is used for art reproductions. The choices include wrapped and rolled canvas depending on the preference of the individual. Stickers and wall graphs add style and flair to walls while providing a new perspective for the space. Sticker papers are usually used for wall graphics to provide numerous options for a large format. They are fade resistant and repositionable. Businesses want everything done quickly and cheaply. This is possible with wide format printing. They are generally cheaper and easier to produce than other methods such as screen printing.

Internet Marketing Secrets Are Yours To Discover

Internet marketing is proven to be beneficial for the improvement of sales for all different types of businesses. Even if you aren’t technologically fluent, you will still be able to successfully internet market. This article will provide you with the information you need to know to get the sales that you want!

Consider social media outlets to be your friends. They allow you to keep your business and your site popping up into your customers lives. Many people now get updates from these outlets sent directly to their phone, meaning that you will always have access to your customers.

Mention the address of your website in your voicemail greetings and include it in your email signature lines. Get the word out to people that you have a web page. Prospective customers have more trust in companies that have online presences and it allows them to see who you are before they even talk to you.

Share your website with close friends and family to help get the word out on your company. The people that love you the most and trust you the most are the best to spread a positive word, as they will promote the brand as credible and trustworthy. Your loved ones will help increase your bottom line in a great way.

A good way to promote your product or webpage is to make a page on a social networking site. You can find a lot of potential viewers and customers on a social networking site. Another benefit about social networking sites is that sometimes people find you because of how much time people spend on such sites. It’s free and can create great exposure for your page and/or products so there’s almost no reason why you shouldn’t make a social networking page.

Always have a pen, paper or notebook with you during the course of the day. You will never know when you will have a new idea. When it comes up, try to maximize your potential and write it down. Implement the new idea as soon as possible on your site to get it off and running.

Become the expert in your field, in order to increase your internet marketing success. Use webinars or podcasts to educate current and potential customers. Write informational articles for distribution online. When you become the person people turn to for answers, that will drive more traffic and business to your site.

Starting A Business

A minor but important Internet marketing tactic is to get yourself a professional email address before starting a business website. Cute, personal addresses at generic domains like hotmail or gmail do not encourage the faith and confidence you want visitors to have in your business. Pay the extra money to get email addresses in your websites own domain and make the individual addresses businesslike.

Just as stated in the beginning of this article, internet marketing can absolutely improve sales for any type of business. As long as you know what you are doing, you are ready to get the sales you want. Take the information you have obtained from this article, and get where you want to be with internet marketing.…

Making Money Online Is Much Easier Than You Think

Many people have dreams about earning money online. Maybe they’re tired of getting up and manuevering through difficult traffic. Perhaps they wish to just stay at home while earning their paycheck. It’s definitely possible. Read on to find out how to earn money online.

Remember, making money online is a long term game! Nothing happens over night when it comes to online income. It takes time to build up your opportunity. Don’t get frustrated. Work at it every single day, and you can make a big difference. Persistence and dedication are the keys to success!

You must have a provable identity to work online. Many places expect you to provide the same identification and validation as if you were working in person at a brick-and-mortar place. This will prove that you are who you say.

To earn some quick cash online try one of the many auction sites. These sites let you sell a myriad of items, both new and used. Collect together gently worn clothes from your closet. Then, photograph each piece and place them on an auction site. With these sites, you can set a minimum bid to ensure that you get the money you want from your clothes.

Design and build websites for people on the web to make some extra cash on the side. This is a great way to showcase the skills that you have using programs like Kompozer. Take a class beforehand on website design if you want to brush up on your skills before starting up.

Never pay money to obtain work online. Legitimate work online should pay you, not the other way around. If a service is charging you to provide you with work opportunities, chances are they are just playing middleman and providing links that are available for free if you know where to look.


One great way to make money online is to use a site like Etsy or eBay to sell things you make yourself. If you have any talents, from sewing to knitting to carpentry, you can make a killing through online markets. People want items that are handmade, so join in!

When planning how to make money working online, never put all your eggs in one basket. Keep as many options open as possible, to ensure that you will always have money coming in. Failure to plan like this can really cost you if your main site suddenly stops posting work or opportunities.


Remember, making money online is a long term game! Nothing happens over night when it comes to online income. It takes time to build up your opportunity. Don’t get frustrated. Work at it every single day, and you can make a big difference. Persistence and dedication are the keys to success!

Writer’s may find that IfoBarrel or Squidoo’s revenue sharing system is a good fit for them. Such sites allow you to write what you want, and then receive a cut of the revenue produced. Even better, you can use Amazon affiliate opportunities on these sites to make even more.

Keep in mind that you will have to dedicate yourself and work diligently. Start with the ideas that you’ve learned here. It may be hard to get started, but commitment and consistency will lead to success.…