Hot New Trends in FoodTech

General Article

FoodTech or Internet of Food is one of the fastest growing startup categories, changing the way we find, prepare, order, ship, and consume food and beverages. Here are just a few examples of the most common trends and tech startups doing innovative things and trying to disrupt the food ecosystem.

Food Delivery

We all know the big players like Deliveroo or JustEat, who deliver us delicious dishes from local restaurants, but is there anyone helping us with grocery shopping? Here are a couple of our startups, who are trying different approaches:

  • Grocemania is a startup that is connecting stores to local couriers. They are highlighting the groceries on their own e-commerce platform. You can buy online and get all of it delivered by your local courier.
  • Caper are focusing their proposition on your current locations and quality of the shops. You can order the best groceries and get them delivered from your favourite local stores under 60 minutes.

Big data

There are also some interesting big data players in the food sector trying to collect and analyse food data:

  • Fuuduru is a real time, location based discovery site where users’ can discover what’s happening in food right now, from the latest food trend to what chefs, restaurants, foodies & businesses are saying. It is a great way for customers to socialise and keep up to date with new dishes, local places, but also a great data source of analytics and great visualisations to understand it for food businesses.
  • Foodi is a tech company that aims at connecting customers and restaurateurs using mobile Apps and cloud services. Their platform allows customers to order and pay using mobile phones, and gives businesses powerful analytics and a dedicated advertising channel through which they can drive more sales.

Alternative Food Marketplaces

Imagine, that you could shop your food directly from the farmers. MarketSnapp seems to have an interesting approach for that. You can now shop from your local market online, from the comfort of your sofa. It’s an online retail platform for market & street sellers with the added benefit of Click & Collect. They offer a free platform, that helps to raise awareness for local farmers and retailers disrupting the eco system of the food trade.


Cooking is a great hobby to have and was always a big movement within food tech startups. There are a few startups that are making cooking easier, healthier and faster than ever before! Imagine that you could find recipes you love in seconds and get those ingredients delivered to your door immediately. Foodzube and Whisk are doing exactly that, which its effectively the innovative and disruptive way of cooking and a whole new way of grocery shopping!