Wide format printing is a type of advertising medium consistently gaining in popularity. This kind of printing was created to support the width of the maximum size of a print roll. This provides a much larger area to work with. This is very effective for printing posters, banners, murals, wallpaper and a lot more. This is an excellent choice for any materials with graphic or visual heavy designs. The wide texts and images make these types of prints extremely effective tools for advertising. More customers are attracted due to the greater impact than with traditional sized materials. The biggest width currently available for wide scale prints in 61 inches.
There are a lot of different uses for large format printing. This can effectively attract attention from a distance, offer a large visual aid for an instructional setting such as a classroom and offer a quick point of reference. Many businesses find this type of printing the perfect choice for promotional purposes. The design for wide format printing is usually a flat wall hanging but it is capable of being made for free standing or to fold. This is often referred to as grand printing. The printing is not done using individual sheets. Rolls of prints are fed into the printer incrementally.
The printing process is like a digital printer. The difference is the printer is on a much larger scale and uses nozzles. The printer is fed paper stocks and the ink is applied directly to the material. This produces results of a high quality while using a faster printing phase. This type of printer is a high-quality machine capable of producing top notched prints. The machine uses yellow, magenta and cyan with black being the key color. These colors form different combinations of colors and hues. The pigment or ink is usually UV since most printers require this type of ink. The ink is either water or aqueous based. The color of a UV ink is duller, but they are excellent for outdoor use because they are fade resistant.
One of the most common uses for wide format printers are posters. These are used as wall decorations, photo prints, tradeshow displays and retail graphics. They can be printed using a high or semi-gloss paper stock or mounted using gator board. Vinyl banners are incredibly popular for the outdoors. They are used mostly for exhibit displays and trade shows. Canvas is used for art reproductions. The choices include wrapped and rolled canvas depending on the preference of the individual. Stickers and wall graphs add style and flair to walls while providing a new perspective for the space. Sticker papers are usually used for wall graphics to provide numerous options for a large format. They are fade resistant and repositionable. Businesses want everything done quickly and cheaply. This is possible with wide format printing. They are generally cheaper and easier to produce than other methods such as screen printing.